Welcome to our Privacy Policy

Your privacy is critically important to us. This privacy policy explains what personal data https://synnefa.io/ (hereinafter, “us”, “we”, or “https://synnefa.io/”) collects, how we use this information, for what purposes, and how you can exercise your rights in relation to the processing of your personal data. This Privacy Policy, together with the Terms and Conditions available on our website, set forth the general rules and policies governing your use of our website. Depending on your activities when visiting our website, you may be required to agree to additional terms and conditions.

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  1. Company Contact Information

Synnefa Green Limited is located at 4th Floor, Bishop Magua Centre, Opposite Uchumi Ngong Hyper, Ngong road. You can reach us at +254203892455 or info@synnefa.io  

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  1. Types of Data Collected and Purpose of Processing

We undertake our data processing activities with utmost regard for privacy and security, adhering to Kenyan data protection laws and international best practices. We ensure that we only collect data that is relevant and limited to what is necessary for the purposes for which it is processed.

  1. Website Visitors

We collect non-personally identifying information typically made available by web browsers and servers. This includes browser type, language preference, referring site, and the date and time of each visitor request. We use this information to better understand how Synnefa’s visitors use our website, products and services, and for the purpose of developing or improving our products and services. Occasionally, we may share non-personally identifying information in the aggregate with third parties, e.g., by publishing a report on trends in the usage of our website.

We also collect potentially personally identifying information such as Internet Protocol (IP) addresses for logged in users, and names of users who leave comments on https://synnefa.io/ blog posts, or who ask us for more information about a product or service. Synnefa only discloses such personally identifying information under the circumstances described below.

  1. Information relating to users who register accounts with Synnefa

Users may register accounts with Synnefa in order for us to offer certain services to them. In this policy, we refer to users with registered accounts as "client farmer(s)". 

We collect certain information to enable us to offer various services, including: 

  1. Customer Identification Details: as a client farmer registering for our services, we collect data relating to your identity, including your name, phone number, email address, physical location, and billing address. We use this information to offer you advisory support, facilitate transactions (including billing you for using our or third-party services or products offered through our platform), and respond to your queries or concerns. 
  1. Farm Identification Details: We collect data relating to farm details of our client farmers', including the GPS coordinates, acreage, location details, land topology, soil type, farm workers, irrigation data, power connection data, and farm production data. We collect this information from client farmers, third-party satellite imagery providers, and pre-site surveys. We use this information to calibrate IoT devices and provide weather data and early warning systems to client farmers.
  1. Crop and Farm Activity Data: We collect data regarding the activities carried out by our client farmers, including the types of crops grown, inputs used (including agrochemicals and fertilizers), harvests and revenue generated, and other farming activities carried out. We collect this data from our client farmers, farm workers, third-party satellite imagery providers, on-site visits, and FarmCloud software service. We use this information to provide crop advisory to client farmers, link client farmers to suitable markets for their produce, and connect client farmers to third parties such as financial support institutions and suppliers of input products. 
  1. Environmental and Soil Data: Through our FarmShield IoT Devices, we collect data on the environment and soil of our client farmers' farms, including soil and air temperature/ humidity, CO2 levels, light intensity, water irrigation amounts, NPK/EC/pH/Ammonia levels, and cellular connectivity. We use this information to advise our client farmers on how to optimise their activities, including regarding water consumption (e.g., irrigation) and application of inputs (e.g., fertilizers).
  1. Lawful basis for processing your information.

In addition to the specific basis for processing your information outlined above, we may process your personal information based on any of the lawful basis provided under the Data Protection Act: 

  1. The performance of a product/ service agreement with you;
  2. Synnefa's legitimate business interests; 
  3. Consent that you provide;
  4. Compliance with a mandatory legal obligation;
  5. Performance of a task carried out in the public interest; and 
  6. Your vital interest.
  1. Links To External Sites

Our website may contain links to external sites that are not operated by us. We strongly advise you to review the Privacy Policy and terms and conditions of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites, products or services.

  1. Aggregated Statistics

Synnefa may collect statistics about the behaviour of visitors to its website. Synnefa may display this information publicly or provide it to others. 

  1. Cookies

To enrich and perfect your online experience, we may use “Cookies”, similar technologies and services provided by others to display personalized content, appropriate advertising and store your preferences on your computer.

A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. 

We may store some information (using "cookies") on your computer when you visit our website. This enables us to recognise you during subsequent visits. The type of information gathered is non-personal (such as: the Internet Protocol (IP) address of your computer, the date and time of your visit, which pages you browsed and whether the pages have been delivered successfully.

We may also use this data in aggregate form to develop customised services - tailored to your individual interests and needs. Should you choose to do so, it is possible (depending on the browser you are using), to be prompted before accepting any cookies, or to prevent your browser from accepting any cookies at all. This will however cause certain features of the website not to be accessible.

By continuing to navigate our website without changing your cookie settings, you hereby acknowledge and agree to Synnefa’s use of cookies.

  1. Disclosure of Information 

Synnefa may provide personal data to third parties such as farm input providers, financial support institutions, off-takers/crop buyers, and government agencies. The purposes of such disclosures include generating high-quality leads, credit scoring of client farmers, demonstrating traceability of produce for purposes of market access, supply chain planning, and to monitor for the use of illegal farm inputs.

  1. International Data Transfer

Personal data collected by us may be stored or processed outside Kenya. Where we send your information outside Kenya, we ensure that your information is properly protected in accordance with data protection laws.

  1. Security Measures

We employ robust technical and operational security measures to protect your personal data, including:

  • Anti-malware and anti-virus software;
  • Disaster recovery and business continuity plans;
  • Regular data backups;
  • Firewalls and intrusion detection systems;
  • User authentication and authorization systems; and
  • Data encryption techniques.

These measures are critical in safeguarding your data against unauthorized access, corruption, and misuse.

  1. Data Subject Rights and Access

As a data subject, subject to legal and contractual limitations, you have the right to:

  • Be informed that we are collecting and processing your personal data;
  • Access your personal data held by us;
  • Request that we correct or delete your data where it is false or incorrect;
  • Object to the processing of your data, or request restricted processing of your data, unless we have a legitimate or legal reason to continue such processing; and
  • Obtain an electronic file of the personal data we hold about you, and reuse your personal data for your own purposes across different services.

To exercise any of these rights, please contact us on info@synnefa.io  

  1. Complaints Handling Mechanism

If you have any concerns or complaints regarding your personal data, please contact us at info@synnefa.io. We aim to resolve complaints efficiently and effectively. You also have the right to lodge a complaint with the relevant data protection authority.

  1. Data Retention Schedule

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, security, or reporting requirements. If you leave a comment on our blog, the comment and its metadata are retained indefinitely. Anonymised information that can no longer be used to identify you may be held indefinitely. 

  1. Targeted Marketing

We utilize personal data for targeted marketing through email and digital social media platforms like Google and LinkedIn. You may opt out of receiving marketing emails at any time. 

  1. Changes to This Privacy Policy

We may change our Privacy Policy from time to time. We encourage visitors to frequently check this page for any changes. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.